Unless you are currently saturated with customers and can't handle more, then you need to do something so you can have the luxury of being in that position. Not all brick and mortar businesses are suitable for online search, but if yours is then it's a great way to reach more potential customers. So what we're leading up to is the value, and importance of, performing local SEO for your business website. You must have every edge you can find, and to that end you can learn three uncomplicated local SEO tips so you can get a better edge.
To enjoy all the benefits of local SEO then you have to take time to do the research and find good keywords you can use to optimize your site with. When you are optimizing your site for a certain location, you must make sure that you are looking beyond the basic keywords. This allows you to be closer to local internet users because you are more relevant and also reduces your competition quite a bit. You want to search for long tail keyword phrases because that is when people are absolutely certain of what they want. People use these phrases, more often than not, to conduct their searches which means you might get the desired result because they are also going to be taking action.
You can make these keywords even more specific when you add location in to the mix. If you want to optimize your site efficiently then you need to make sure you spend enough time on keyword research and make sure you use the correct tools. cambridge seo company
You should ask for reviews openly if you want your site to become well-known on a local level. You will be missing out on a lot of opportunities if you don't use this strategy. Most local sites have absolutely nothing against you asking for reviews and interacting with your customers. Therefore, why not take advantage of this simple strategy?
Just take the time to request a review from your customers but do it personally. This doesn't require you to go out and discuss it individually. "We would be grateful if you could provide a review of our company on Bing/Google/Yahoo local," is an effective message you could post. You could post this message either on your thank you page after people have sent you a message or signed up for your ezine, in your signature on your emails and on your site. Irrespective of whether they are bad, ugly or good, these reviews will improve the credibility of your company and it will bring you more customers.
You also need to include a local telephone number on your website. Since the search engines won't be able to read it, you want to make sure you write out your number in text. You want people to realize you are a real company which means you should have a real number and not an 800 number.
Why is that? The problem is they don't clearly indicate your location on their own, even if they look great and professional. You need to do everything possible to have a real phone number. So you can put a local SEO campaign together, and then there's more you can do to gain additional exposure on the home front. Local SEO works extremely well for the right offline businesses, and if you feel it's for your business - then get cracking on it and make it happen.